Clare is Head of Marketing & Communications for National Railway Museum and Locomotion, as part of the Science Museum Group and has seventeen years’ experience in the charity, culture and heritage sector, leading digital marketing communications for well-loved Northern and national brands. In her present role, Clare leads strategic marketing communications, including brand and tone of voice, and drives forward the Audience Plan, working in collaboration with the Senior Leadership Team. Previously, Clare headed up the Marketing & Digital Team at Durham Cathedral, redefining the marketing communications strategy and approach in line with Audience Development, and was Marketing & Communications Consultant for National Trust across the North region, managing regional strategy and campaigns and supporting properties on high profile projects in the North, including Seaton Delaval Hall. She is CIM qualified and has a degree in Public Relations.